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Upcoming Event: Best Practices for Online Press Releases
Start the new year right — sign up for our upcoming webinar, “A Successful Online Press Release: From Start to Finish.” Join Market Motive Online PR Professor Greg Jarboe and Business Wire Product...
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The 50-40-10 Rule of Optimizing Press Releases
The 50-40-10 Rule of Optimizing Press Releases Have you ever wondered how much energy you should put towards optimizing your press releases? If so, please consider adopting my 50-40-10 optimization...
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Importance of Writing Good Headlines Magnified as Attention Spans and Space...
Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.
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BW Fun Fact: Business Wire Has Been Adding Multimedia to Press Releases for...
In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release...
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Google Algorithm Changes Reward Best Practice SEO and Pay Off for Press...
Google algorithm changes cause a spike in traffic for press releases at Business Wire, while other press release distribution services suffered dramatic decreases.
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Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL...
The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here's...
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80% of Press Release Headlines Too Long for Google, According to New Study
by Amy Yen, Marketing Specialist, Business Wire Dallas Are you optimizing your press release headlines? For the second straight year, our friends at Schwartz MSL Research Group have put together a...
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Editor’s Corner: Best Practices for Using Links in Press Releases
by Sera Gonzalez, Senior Editor, Business Wire Dallas With the advent of XHTML, additional knowledge is only a click away. Embedded hyperlinks turn ordinary text into doorways of information. Business...
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Applying 8 Modern Day Dating “Rules” to Public Relations
By Serena Ehrlich, Director, Social + Evolving Media, Business Wire As Valentine’s Day approaches, we turned our thoughts to how news distribution actually resembles dating. In this piece from today’s...
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Seek and Ye Shall Find: The News Release
By Neil Hershberg, Senior Vice President, Global Media The primacy of the news release in the editorial ecosystem has once again been reaffirmed.Google adjusted its algorithms last September to include...
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